Jaromír Soukup: investment in television will help print more than charging site | Mediář.cz
"Investing in television capabilities bring enough money for the operation of our print titles. Such synergy in terms of revenues is more significant car logos than any charging content on the site, "he says in an interview with the owner Médiář TV Barrandov, mainly printing and publishing Empresa Media largest domestic media agency Medea Jaromír Soukup.
Interviewed refused an interview with the photographer, because the transcript of the interview car logos is supplemented by photographs discussion meeting Debates on Czech media from Wednesday, the 30th October at the Prague School of Social Sciences, Charles University, whose main guest was just Jaromír Soukup.
Jaromír Soukup in renewed debates about the media in Prague, Czech Hollar. Left editor in chief and publisher Médiáře Ondřej Aust, right Kateřina Kalistová, President car logos of the Council for Radio and Television car logos Broadcasting. Photo: Kate Písačková
Weekly Marketing & Media in October reprinted from facebookového profile Petra Dimun that "Medea told Soukup Babis 1.3 billion." At a recent debate for the students car logos of Charles University've commented with amusement, that Louis Vuitton handbag also can not buy for five hundred. Seriously: you Medea sell?
Over the last decade we have had such contacts, counting in tens, they are individual cases. Interestingly, the most similar information that came to me, to emerge as last month, car logos when in fact no such contact, no offer has taken place.
You're in October 2012 with the French communications group Havas has established a joint venture MPG Czech Republic car logos today, Havas Media Czech Republic. Originally it had 90% Medea, now holding you personally 40 percent, Havas majority of 60 percent. Why have established a joint venture with him, and what are your plans? It is already active car logos on the Czech market?
Havas Media Czech Republic is a joint venture of my group Médea a French communications group Havas, Havas which has 60 per cent and we hold 40 percent. It is a functional company that works closely with Medea and works for international clients Havasu. A joint venture culminated in last year's car logos long-term car logos cooperation on the basis of a franchise agreement. car logos Cooperation with Havas is excellent.
As for the honey did not go our way acquisitions, all subsidiaries or sister projects media agency we have built from scratch, whether it be research car logos firms such as Medea and Research Division should be focused on PR and try to fight for clients of the agency, rather than concentrating the acquisition of potential competitors.
In the group of companies car logos under the umbrella of Empresa Media, we followed the opposite, mostly through acquisitions, but two magazine projects sevens and MarketingSalesMedia. These are the only two projects under Empresa built from scratch, both relatively successful. Other acquisitions have been because the value of brands, their history, known among the people, emotional perception - I'm talking about a week, instinct, car logos TV Barrandov - we considered more valuable than any disadvantages arising from acquisitions. Among the main drawbacks of course car logos include other corporate culture to be borne by the enterprises and the need for layoffs and any subsequent bad relationships with people dismissed the previous car logos shareholders. But as I said, the benefits of our acquisitions always outweigh these disadvantages.
Concentration agency activities is perfectly logical, such mega-merger is not surprising. Both companies are traded in a public market, both will probably have a credit or bond load, have their long-term liabilities to creditors have their shareholders who expect a return. This publicly traded company determines, and another fact is that margins are falling in agency car logos business. It is therefore a logical step to maintain higher levels of profitability - companies car logos merge and find cost synergies. On the other hand, draw an acquisition plan is simple, less is often associated corporate cultures, rules, their functioning, agencies will need to add extra deep, specific relationships with large clients. Combine the two with a large group therefore undoubtedly take some time, it will be hard work.
I do not think that us being particularly affected. car logos If you join, well, will be larger, but the basic two services that provide media agencies - planning car logos and buying media space - will remain the same. The question is whether the merger of two volumes can bounce cost competition. I think that in such a small local market will be very difficult. I do not expect that from this point of view, our market has become something essential.
As the investigation, at least to the announcement, government or companies with state owned business has changed Medea, who worked in a number of cases as media agency for state or semi-state companies?
That would Médea worked extensively for government, was a bit of a media fiction. We certainly were not media agency, car logos which had the largest volume of advertising from the public sphere. Undoubtedly not. We work for Czech Railways or CE
"Investing in television capabilities bring enough money for the operation of our print titles. Such synergy in terms of revenues is more significant car logos than any charging content on the site, "he says in an interview with the owner Médiář TV Barrandov, mainly printing and publishing Empresa Media largest domestic media agency Medea Jaromír Soukup.
Interviewed refused an interview with the photographer, because the transcript of the interview car logos is supplemented by photographs discussion meeting Debates on Czech media from Wednesday, the 30th October at the Prague School of Social Sciences, Charles University, whose main guest was just Jaromír Soukup.
Jaromír Soukup in renewed debates about the media in Prague, Czech Hollar. Left editor in chief and publisher Médiáře Ondřej Aust, right Kateřina Kalistová, President car logos of the Council for Radio and Television car logos Broadcasting. Photo: Kate Písačková
Weekly Marketing & Media in October reprinted from facebookového profile Petra Dimun that "Medea told Soukup Babis 1.3 billion." At a recent debate for the students car logos of Charles University've commented with amusement, that Louis Vuitton handbag also can not buy for five hundred. Seriously: you Medea sell?
Over the last decade we have had such contacts, counting in tens, they are individual cases. Interestingly, the most similar information that came to me, to emerge as last month, car logos when in fact no such contact, no offer has taken place.
You're in October 2012 with the French communications group Havas has established a joint venture MPG Czech Republic car logos today, Havas Media Czech Republic. Originally it had 90% Medea, now holding you personally 40 percent, Havas majority of 60 percent. Why have established a joint venture with him, and what are your plans? It is already active car logos on the Czech market?
Havas Media Czech Republic is a joint venture of my group Médea a French communications group Havas, Havas which has 60 per cent and we hold 40 percent. It is a functional company that works closely with Medea and works for international clients Havasu. A joint venture culminated in last year's car logos long-term car logos cooperation on the basis of a franchise agreement. car logos Cooperation with Havas is excellent.
As for the honey did not go our way acquisitions, all subsidiaries or sister projects media agency we have built from scratch, whether it be research car logos firms such as Medea and Research Division should be focused on PR and try to fight for clients of the agency, rather than concentrating the acquisition of potential competitors.
In the group of companies car logos under the umbrella of Empresa Media, we followed the opposite, mostly through acquisitions, but two magazine projects sevens and MarketingSalesMedia. These are the only two projects under Empresa built from scratch, both relatively successful. Other acquisitions have been because the value of brands, their history, known among the people, emotional perception - I'm talking about a week, instinct, car logos TV Barrandov - we considered more valuable than any disadvantages arising from acquisitions. Among the main drawbacks of course car logos include other corporate culture to be borne by the enterprises and the need for layoffs and any subsequent bad relationships with people dismissed the previous car logos shareholders. But as I said, the benefits of our acquisitions always outweigh these disadvantages.
Concentration agency activities is perfectly logical, such mega-merger is not surprising. Both companies are traded in a public market, both will probably have a credit or bond load, have their long-term liabilities to creditors have their shareholders who expect a return. This publicly traded company determines, and another fact is that margins are falling in agency car logos business. It is therefore a logical step to maintain higher levels of profitability - companies car logos merge and find cost synergies. On the other hand, draw an acquisition plan is simple, less is often associated corporate cultures, rules, their functioning, agencies will need to add extra deep, specific relationships with large clients. Combine the two with a large group therefore undoubtedly take some time, it will be hard work.
I do not think that us being particularly affected. car logos If you join, well, will be larger, but the basic two services that provide media agencies - planning car logos and buying media space - will remain the same. The question is whether the merger of two volumes can bounce cost competition. I think that in such a small local market will be very difficult. I do not expect that from this point of view, our market has become something essential.
As the investigation, at least to the announcement, government or companies with state owned business has changed Medea, who worked in a number of cases as media agency for state or semi-state companies?
That would Médea worked extensively for government, was a bit of a media fiction. We certainly were not media agency, car logos which had the largest volume of advertising from the public sphere. Undoubtedly not. We work for Czech Railways or CE
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