Key lessons: Taking controversial discussions in social media is the starting point of a process of

Never challenges for communicating Europe promotion have been greater loss of confidence in the EU, depoliticisation and absenteeism citizens compression of time and attention available ... However, some initiatives - putting citizens at the heart - unable to campaign on Europe. How?
The "Ich promotion will Europa: ich-will-europa.de" German countryside is one of the most important recent achievements in communication with a member state in Europe by reversing the perspective of a traditional country top down-down and unilateral in a bottom-up approach open and participatory.
Key lessons: Taking controversial discussions in social media is the starting point of a process of debate on current challenges and future construction of Europe Ensure media coverage in other countries Europe is the snowball effect with a pan-European visibility Manage different propagation channels (in order of importance): the media, social media, events, parties
Results presented EuroPCom 2013: More than 100,000 visitors to the website of the ich-willeuropa.de campaign More than 850 "citizen ambassadors", 8000 fans on Facebook, almost promotion 7,000 comments posted promotion Over 70,000 views on Youtube Advertising space available (TV, cinema, press print and online) of a total value of approximately 9 million media coverage throughout Europe (CNN, The Telegraph, SkyNews, El Mundo, El País, Liberation, Borso Italiana ...)
Results presented EuroPCom 2013: More than 600 decision makers surveyed, including: 142 MEP 6 Premiers 50 Ministers and Secretaries of State 34 13 national deputies Commissioners promotion Over 13,300 comments Social Media Nearly 9,000 Twitter Followers Nearly 121,000 Facebook Fans
Throughout the European Year of Citizens, the European Commission organizes public dialogues, public meetings promotion open to all, in which everyone can express themselves in Europe. Why? How to reconnect with citizens? Listen to the voice of the people
Recurring on the eve of each European election, the campaign of the European Parliament is the most important communication promotion initiative for EU citizens with a budget of 16 million euros (an investment of 0.0316 per European).
Beyond the mechanics of extremely comprehensive (multi-media: owned / earned / paid / shared) communication and timed (1 Branding and Key Messages 2 interaction around themes, 3 Activation around promotion the date and choice... and 4. Results), the interest promotion is the attempt to create new democratic rites.
Attempts to create new political rites, according to the presentation given EuroPCom 2013: public televised debates between the candidates for President of the European Commission, pan-European election night; inauguration of the President of the European Commission, approved by Parliament European.
The ambition of the communication of the European Parliament on the occasion of the 2014 European elections is not only the traditional voter mobilization but also the unprecedented creation of new European political rites.
Other notes on the subject: How to communicate on the European elections? EuroPCom 2013: European communication challenge European elections Communication campaign for the European Parliament elections this time, is it really ... Best of European communication in 2013 Creating a European Prize for Public Communication
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While communication about projects and initiatives related to Europe is becoming increasingly important, it is essential to better understand the issues. This blog is run by a consultant agency communications consultancy, involved in masters "European Studies" of the Sorbonne-Paris III "European promotion Affairs" of the Sorbonne-Paris IV and occasionally ENA and Sciences Po Lille. Because the European strategic communication becomes today should be better decipher these characteristics.
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