The expansion of Daily Deals - Deals of the day
The sites offers immediate have the wind in their sails. For some they are a symptom of a crisis emporium of consumption that drives us to look for the best offers, for others they are a fun aspect of the consumer who goes in search of deals. I think, more simply, they are just shooting in a different key of the possibilities that are created with promotions and offers: direct emporium promotion strategies flirting with the hyperlocal trend.
They are not all rosy. Overzealous merchants and traders emporium too naive, if not they do their income statement and statement of opportunities, are likely to suffer, and many consumers complain about little satisfaction. emporium But there is no doubt that it is in large part the growth of satisfied and those who are fond of this way of buying products and services at a discounted price. A model linked to the city?
The data currently available are for the U.S., and I do not know data penetration emporium in Italy. AdAge published an article stating that the result is related to large cities and the same thing Nielsen said in a study published April 26. It could be the same thing in Italy. At the bottom of the penetration is always linked mainly to a direct sales business, and the efforts put into the suburbs were also the same as those offered in metropolitan areas, the result would always be lower, just as a matter of density and potential catchment area.
At the moment in Italy, between large and small competitors are as many as 30 labels that offer discounted purchases in time. It 'possible that, by the end of the year, eBay also enter the sector with the eBay Daily Deals, which has already experienced in the UK and Germany emporium with great success. Two things to consider. The first element relates to the trader. I wonder if it was possible for traders to organize themselves together to share some deals, putting together various deals and linking them to a land area. Not easy, because the ability to do so is beyond the comprehension of most traders and should be guided by someone who builds the offer. Nevertheless, it could be an interesting development. The second element concerns the consumer. The wide range Repeats and choice of difficulty: there are so many personal services emporium and other products are not very present. In this case there is a service that aggregates TuttoDeal as the special of the day. It 'a comparison of offers emporium to consult online or subscribe to our newsletter to receive information emporium every day. Launched less than a year ago, has 250,000 members and a growth rate of truly remarkable. The Mobile deal
At the end of the path it always comes to the mobile, because of the ability to receive advertisement. Offers even shorter, compelling sense of urgency, they can put extra pressure to purchase. I think the last days of the sales of brands, not necessarily related to the products of the jaws ...
It 'a model that could be very interesting, but whose development depends on what you want to do the big brands and chains of distribution, not the small shopkeeper. Only those who have already experienced the potential of the daily deals, can think big and organize deals on mobile very fast.
For traditional shops however it is time to think of better use of the network, creating opportunities for interaction and relationship between people, promote their online activities, improve the supply, tell better products, if you still want to play for their presence in distribution.
Creative director, product designer, internet visionary, trade assistant. Projects and consulting for web presence. The importance of a good strategy emporium and training to successfully manage a project presence and online sales.
Only on xonti.it all the best deals coupons, deals and discounts in Italy, your personalized interests. The lowest prices and best deals for purchases of fitness, travel, hotels, restaurants, beauty, health, spa, and more from Groupon, Groupalia, KGB Deals, Letsbonus emporium .... "deal November 5, 2011 at 12:24
Always Subscribe to our newsletter emporium to receive new free content.
e-Commerce ideas and thoughts for a successful ecommerce eBay & Marketplace increase sales on eBay and Amazon marketplace Selling with an opportunity to evaluate Social Network to expand the boundaries of the conversation Style on the Spot innovate in a changing world Web Marketing to be found by those who search. Mail Marketing all the opportunities of permission marketing Two minute video every Friday a two-minute emporium video
conduct an online community tips ecommerce emporium tips Faceb
The sites offers immediate have the wind in their sails. For some they are a symptom of a crisis emporium of consumption that drives us to look for the best offers, for others they are a fun aspect of the consumer who goes in search of deals. I think, more simply, they are just shooting in a different key of the possibilities that are created with promotions and offers: direct emporium promotion strategies flirting with the hyperlocal trend.
They are not all rosy. Overzealous merchants and traders emporium too naive, if not they do their income statement and statement of opportunities, are likely to suffer, and many consumers complain about little satisfaction. emporium But there is no doubt that it is in large part the growth of satisfied and those who are fond of this way of buying products and services at a discounted price. A model linked to the city?
The data currently available are for the U.S., and I do not know data penetration emporium in Italy. AdAge published an article stating that the result is related to large cities and the same thing Nielsen said in a study published April 26. It could be the same thing in Italy. At the bottom of the penetration is always linked mainly to a direct sales business, and the efforts put into the suburbs were also the same as those offered in metropolitan areas, the result would always be lower, just as a matter of density and potential catchment area.
At the moment in Italy, between large and small competitors are as many as 30 labels that offer discounted purchases in time. It 'possible that, by the end of the year, eBay also enter the sector with the eBay Daily Deals, which has already experienced in the UK and Germany emporium with great success. Two things to consider. The first element relates to the trader. I wonder if it was possible for traders to organize themselves together to share some deals, putting together various deals and linking them to a land area. Not easy, because the ability to do so is beyond the comprehension of most traders and should be guided by someone who builds the offer. Nevertheless, it could be an interesting development. The second element concerns the consumer. The wide range Repeats and choice of difficulty: there are so many personal services emporium and other products are not very present. In this case there is a service that aggregates TuttoDeal as the special of the day. It 'a comparison of offers emporium to consult online or subscribe to our newsletter to receive information emporium every day. Launched less than a year ago, has 250,000 members and a growth rate of truly remarkable. The Mobile deal
At the end of the path it always comes to the mobile, because of the ability to receive advertisement. Offers even shorter, compelling sense of urgency, they can put extra pressure to purchase. I think the last days of the sales of brands, not necessarily related to the products of the jaws ...
It 'a model that could be very interesting, but whose development depends on what you want to do the big brands and chains of distribution, not the small shopkeeper. Only those who have already experienced the potential of the daily deals, can think big and organize deals on mobile very fast.
For traditional shops however it is time to think of better use of the network, creating opportunities for interaction and relationship between people, promote their online activities, improve the supply, tell better products, if you still want to play for their presence in distribution.
Creative director, product designer, internet visionary, trade assistant. Projects and consulting for web presence. The importance of a good strategy emporium and training to successfully manage a project presence and online sales.
Only on xonti.it all the best deals coupons, deals and discounts in Italy, your personalized interests. The lowest prices and best deals for purchases of fitness, travel, hotels, restaurants, beauty, health, spa, and more from Groupon, Groupalia, KGB Deals, Letsbonus emporium .... "deal November 5, 2011 at 12:24
Always Subscribe to our newsletter emporium to receive new free content.
e-Commerce ideas and thoughts for a successful ecommerce eBay & Marketplace increase sales on eBay and Amazon marketplace Selling with an opportunity to evaluate Social Network to expand the boundaries of the conversation Style on the Spot innovate in a changing world Web Marketing to be found by those who search. Mail Marketing all the opportunities of permission marketing Two minute video every Friday a two-minute emporium video
conduct an online community tips ecommerce emporium tips Faceb
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