Spotted manning a machine of "economic emergency," the rise of a successful e-commerce have turned to surging development of mobile commerce; First, we must establish a secure and convenient payment and cash flow quickly smooth logistics, followed by the use of innovative technology vendor value-added services to provide a more intimate mobile commerce solutions, and finally to seek more creative marketing strategies to integrate the analysis from the user experience, mobile commerce spectacular prosperity just around the corner. This 5/23 "new era of mobile commerce," the digital age brainstorming conference center at National Taiwan University organized by Trend Forum, from payment of force, support force, services marketing force with force to talk about trends in the era of mobile commerce and should have elements, quite instructive. Affordability and support force to the general online stage shopping, Taiwan has always been more than a credit card and ATM processing online consumer cash flow, which is different from abroad is unique to Taiwan's convenience store to pick up payment mechanism, not only to pay security, the streets of the ultra- Manufacturers leaving consumers have 24 hours shopping freedom. Like stores, home delivery and other logistics deal with collection issues on behalf of manufacturers, logistics and cash flow so that the boundaries blur between, also contributed to greater consumer convenience.
The view of Taiwan, Europe and the United States, a significant increase in online shopping exchanges between the mainland quantity and frequency of consumption, the importance of cross-border payments with a third-party payment is self-evident. PayPal stage and continental European markets online shopping Paypal, money paid through Western Union and other payment instruments, not only to overcome the currency conversion between the issue of cross-border transactions, but also to the identity of a third party intermediary basis of trust as C to C, confirming trading All sales of both sides, to reach a substantial increase in the rate of transactions with satisfaction. The future course of action if the use of the smart phone business stage combines the advantages of a credit card or money card function, stage or send electronic stage grant membership cards, electronic ticket volume, volume discounts and other electronic items, mobile consumer will become more comfortable and convenient.
Innovation and Technology Services force attentive service force, is the key to this wave of mobile commerce wave of a showdown. The seller, the use of innovative technology stage has the following advantages: (1) collecting historical transaction information, detailed record cash flow and logistics database, or use the site to read the track to find out where consumer preferences and needs. (2) analysis to determine the precise decisions based on consumer behavior report to trend forecasting, integrated into the best selling program. (3) development of APP and multi firefly screen to create diverse consumer experience interesting form convenient business model between buyers and sellers. Here are two interesting examples: stage
Just stand in front of a mirror, you can chose freely to the right dress style simulation set in the body, the way individual customers with different body sizes and display, you can also change the selection of the faces of the same style in different stage colors. Finally, guests can also use the phone to make a direct action card spending; buy clothes no longer need to be embarrassed to try sweating, is not afraid of missing a wallet with cash or credit card, a phone, easy to get. This video is Korean emart advertising, by phone positioning device combines the mall lighting guide, let customers know their location at any time, and as GPS-like guide customers to the desired goods on the shelves, but directly on the phone Show off discount on daily to attract customers, shopping has become easy and efficient, never get lost in the dazzling supermarkets, they do not bother to collect coupon afraid of being taken advantage of parity carefully! Jufan action cashier, electronic menus, electronic catalogs, electronic bar code, provides stage diversified services consumer innovation model, even innovation to create a new shopping experience fun, people flock; while a variety of APP, customers They do not have to store physical store can simulate situations, and then hand made new product introductions, new marketing programs, or O to O (online to offline) Events, mobile commerce puts us web3.0 online community era, through value-added services allow brands to establish a higher degree of adhesion. Suction eye eyeball stage marketing force in this digital era of multi-firefly, acute economic marketing mobile commerce has become an important battleground. According to the data provided by Google shows that 91% of people will use mobile phones research products and services, among which 33% would be purchased directly through mobile phones, seen close at hand portable phone has become an integral part of consumers shopping Message pipeline and trading platform.
The advantages of mobile phones are the following: (1) there is a wealth of APP can be downloaded (2) can call directly to the merchant (3) can be used to confirm the position of the GPS positioning stage system navigation directions stage (4) can directly stage upload pictures to share QRcode social network or scan discounts or related information. So, how to make different use of mobile devices have different experiences, is important to show the marketing force; Generally, PC / laptop because of the larger screen and able to provide a wealth of detailed information, visual interface tends to make flat print magazine like a beautiful layout, but the focus is on the phone interface simple and quick, precise navigation, page size, easy to read, easy to operate features such as a finger, and convert between different devices capable of communicating with each other, but also at the point of contact for each service closely seize the secret of the different attributes of consumers!
Talk about marketing, of course, can not miss advertising, mobile advertising business based on differences in several categories can be focused on the following: (1) they place distance: Mastering consumers showed off location information related to the nearby shopping eat, drink, take " proximity "means stage to attract customers to your door. (2) Operating old clients visit: continuing long-term customer relationships, the use of SMS, APP, line advertising, visit repo rate increase customers, build brand adhesive degrees. (3) Customer stage Analysis: According to the mobile phone user's demographic information such as gender, age, family and other property, to be predictive analysis, timely launch customers stage need and want consumer information. (4) keyword advertising and SEO operations: Mobile Commerce is still not off the areas of e-commerce network, whether it is buying or SEO keyword advertising for businesses operating stage sites are an important way to maintain in the top few search, only the The more the front rank, have a chance to be seen, and even purchase. stage When the mobile commerce boom continue to spread, various manufacturers have joined this battle, but back to square one, the most important thing is not to rush the development of new software or make mobile web interface, but should return to consumer demand, from observing the consumer to use the phone, read messages and Internet shopping habits departure, intimate experience envisioned every touch point, including the security of the cash flow stream fast, convenient stage diverse stage products and services, in line with the habit of reading interface, stage and even fun to creative ads marketing, are the key elements stage of successful business stage operations. | Source: The first Figure / chinacloud / flickr / Digital stage Age / touch / electronic lives / boston |
2014 (40) February 2014 (17) January 2014 (23) 2013 (216) December 2013 (25) November 2013 (28) October 2013 (25) September 2013 (18) August 2013 (17) July 2013 (18) June 2013 (14) May 2013 (14) :: quotient module :: phone is in your shopping basket :: Highlights :: Beyond Vision-Yaacov Agam :: essays :: Innovative Education of non-institutional survival craft Subscribe props incarnation beautiful city taste Box fingertips easily purchase new economy QRcode :: views :: create simple charm of small chocolate bars to do public service super! :: Trends :: road patch phenomenon observed :: essays :: Social Innovation alternative viewpoint on the baby's bedtime stories pajamas looking for win against lawyers - Comments lawyers website to teach you how to cook take a picture of the era of cross-platform multi-firefly Search rammer April 2013 (16) March 2013 (17) February 2013 (10) January stage 2013 (14) 2012 (152) December 2012 (18) November 2012 (15) October 2012 (9) September 2012 (19) August 2012 (21) July 2012 (32) June 2012 (27) May 2012 (11)
If you love the design of this thing, if you are designing control, knowledge really mad and Wen Qing, both aesthetic height, breadth and depth of knowledge whim message hold the newspaper's definitely not miss the touch of your beautiful stage scenery! Kinks hold newspaper inviting rich and diverse design intelligence sharing observe prospective profound design, production design incisive stage exposition, currently written by Kinks interdisciplinary editorial team within the team members will move toward stage the future to create an open database platform welcome to subscribe to a lot of support! Cooperation please email: gixiaresearch@gmail.com
No comments:
Post a Comment